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Development of Digital Marketing in Esports
(2020)
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ...
Social media marketing plan for an indie game : case: Brakesoft Ltd., The Forgotten Guardians
(2023)
The objective of the thesis was to develop a social media marketing plan for an indie game based on the Social Media Planning Cycle model. The chosen indie game was The Forgotten Guardians mobile game by Brakesoft. The ...
The impact of social media marketing on consumer purchase decisions
(2024)
This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ...


